Profile PictureProduct Prompts by Martin Slaney

The Innovator's Prompt Book

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Learn how to use generative AI like ChatGPT, Bing Chat and Midjourney to systematically shape and test new product ideas, faster.

This book combines my 25 years of experience as a founder of multiple startups, product strategy consultant, venture builder and product leader, with over 100 hours of research using ChatGPT / GPT3 and other AI tools including the all-new Bing Chat, to deliver a complete end-to-end "AI-powered business design" playbook.

This book will introduce you to the fundamentals of AI-powered business design and shows you how to use generative AI as an important tool in your innovation arsenal.

It builds on the ideas and concepts of several innovative methodologies, including Lean Startup, Jobs To Be Done and Design Thinking, and identifies battle-tested prompts for every step of the way, to accelerate how you shape and vet ideas and raise your odds of success.

What is The Innovator's Prompt Book?

The Innovator's Prompt Book contains 117 pages exploring 20+ prompts and prompt threads that will transform your product discovery process, making it faster and, in many cases, more effective.

There are examples for each independent use case and a fully worked step-by-step example, a mini-guide on Prompt Engineering for Midjourney, and examples for each of the individual prompts - all aimed at giving you the best outcomes based on which aspect of the business design process you're on.

What does the book include?

Carefully crafted prompts and prompt threads, plus case-by-case examples of prompts and outputs, as well as a fully worked example for one specific product idea. The areas covered include:

  • Finding unmet needs
  • Defining audience segments
  • Crafting a positioning strategy
  • Writing an interview guide
  • Conducting a mock customer research interview
  • Writing a customer problem statement
  • Conducting competitor analysis
  • Defining the value proposition
  • Crafting an inspiring vision
  • Generating product ideas
  • Creating experiments
  • Designing a "smoke test" landing page
  • Writing effective landing page copy
  • Writing ad copy


The book (in PDF format) will be emailed to you after purchase.

What people said about The Product Manager's Prompt Book:

"This is the best guide on how ChatGPT can be helpful to product managers that I have seen so far." - Majana Havranek

"Product Prompts is remarkable. The Prompt Book is a weapon for PMs indeed. This will help to accelerate learning and growth." - Patrick Ndifon

"Thanks for creating such a great resource and making it available to us!" - Tobias Zwingmann

"This is an excellent resource, thanks for sharing." - Axel Davis

About the author

Martin Slaney has been building new tech startups and products for over 20 years. He's led zero-to-one projects for corporates like Barclays, Royal Bank Of Scotland, Atom Bank and Selfridges. He's worked with award-winning consultancies like 11:FS, Red Badger and Rainmaking, as well as advising startups and scaleups through his own consultancy. He's also co-founded 5 fintech startups (2 acquired, 1 dead, 2 still going strong).

Please note that by providing your email address when purchasing this book, you're agreeing to receive the Product Prompts newsletter (typically weekly) and other Product Prompts marketing communications, such as letting you know when other Prompt Books are launching (sporadic). Your email address will never be given to third parties.

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The Innovator's Prompt Book

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